Nowadays, avatars have entered a high-speed development stage, gradually penetrating into more industries and scenarios, and being accepted by many enterprises and brands. Especially with the advancement of virtual human production technology, and the consumer-grade of corresponding devices, the combination of virtual human and popular business models is getting closer and closer.
If the meta-universe is still an unreal future, then behind the virtual human is a hot business with real money. In January 2022 alone, the number of financing in the virtual human field exceeded nearly 100, with financing amounting to 411 million yuan.
So what are the modes of combining virtual people with business? How do brands and companies layout? Specific business models include virtual singer, VTuber, virtual e-commerce anchor, virtual spokesperson and IP operation.
Virtual singer mode – real voice + intelligent synthesis software
Virtual singer originated in Japan, is a kind of music production software through the collection of voice actors voice, and then through intelligent synthesis. Such as China’s famous music singer Luo Tianyi, the collection is the voice of the famous dubbing actor Yamashin after intelligent synthesis, named “Luo Tianyi” music production software.
Creators can create music and attract fans by purchasing the synthesis software for the virtual singing girls “Hatsune Miku or Lotte”. Enterprises and businesses can also develop a variety of voice synthesis software, which can be provided to creators for secondary creation and development to realize the circle.
VTuber model-virtual human up-owner/virtual idol
VTuber/virtual up-owners refer to virtual artists who use original virtual characters to entertain on video and social platforms, such as B-site, Jitterbug, and Crypto. Such as A-Soul, the most famous virtual idol group in China.
Compared to individual VTubers, corporate versions of virtual idols are often able to create greater value. Currently, a number of virtual idol economic societies have also emerged in China, providing professional images and equipment, cultivating people in the middle, and creating netroots virtual idols to create revenue.
Live-streaming mode – virtual e-commerce anchor
The virtual e-commerce anchor is divided into AI intelligent drive or in the human motion capture drive. AI intelligent drive to achieve real unmanned live, can be live all day long with goods, for the brand to seize leisure time traffic.
AIX intelligent live streaming assistant is driven by an actor wearing a motion capture device to drive a virtual person to move in the live streaming room, realizing a combination of reality and reality, which is more natural and vivid. This is also a common mode for brand IP live streaming with goods. Generally speaking, it is a real person anchor + virtual anchor mode.
Virtual spokesperson model – Customized brand virtual spokesperson
From the perspective of commercial endorsement, virtual spokesperson is a more perfect choice. Not only are they more stable, with control in the hands of the brand owner, they will not collapse or run away, but their colorful virtual image is also more likely to meet the style and tone pursued by “Generation Z”. Therefore, it is a good choice for brands to customize their own virtual spokesperson.
IP resources and operation
IP resources and operation: Some companies with rich original film, television, literature or game IP resources can show these IPs in a more three-dimensional and vivid way through virtual human technology, and after gaining popularity accumulation, they can try e-commerce mode, endorsement mode, etc., to realize out of the circle and realize cash.
Virdyn, as a virtual human production and operation solution provider, has mature virtual human customization technology and professional operation team to provide solid technical support and diversified creative strategies for major corporate brands. We look forward to your consultation and cooperation.
Post time: Dec-05-2022